IT is Creating A Sustainability Challenge For Your Customers.
This creates an exciting opportunity for IT resellers, who can help their customers adopt sustainable approaches to IT, whilst decoupling their growth from hardware sales alone.
The Traditional IT Reseller Model is Evolving.
Customers are prolonging refresh cycles to lower costs and are showing an increased interest in the impact of their hardware procurement on the environment. Realising this, vendors have adapted their business models to focus on software and licensing.
Future resellers need to do more than offer hardware.
They need to partner with their customers so they can help them champion sustainable approaches to IT. This means greater insights on carbon and ewaste, new approaches to IT procurement and support in access to the circular economy.
