The people acting on IT

Meet our leaders. Circular economy experts who are committed to balancing the needs of people, planet and profit.

Anthony Levy
Founder & Chairman
Based UK
Over the last 15 years Anthony "The Sustainable IT Guy", has specialised in promoting the importance of the circular economy and its role in the IT industry. With an MBA from the Instituto de Empresa Madrid and experience gained at Cable & Wireless, Anthony leads the Circularity First Group, working with the team and customers to demonstrate that the rapid process of technological change can be supported in a sustainable way.
Søren Sørensen
Chief Executive Officer 
Based Denmark
Soren holds a BSc in Economics and Business Administration and has worked in technology for over ten years. His previous experience was entrepreneurial: he built software companies. 

Since joining Circularity First over ten years ago, Soren has run departments from purchasing to sales, and he now has the role of Chief Executive Officer.

Soren is hugely excited by the opportunities that taking a more sustainable approach to IT provides for organisations.
Diane Stephen
Chief Strategy Officer (Interim)
Based UK
Diane’s background is consultancy and IT transformation, bringing over 20 years’ experience working in multi-cultural and multi-stakeholder environments with some of the world’s largest companies.

Diane is responsible for creating and leading the strategies required for Circularity First, and their clients, to deliver their goals for people, planet and profit.

She holds three master’s degrees across Modern Languages, Business and IT, and Psychology and is also a trained yoga teacher, therapist, coach and patisserie chef.
Alastair Borissow
Chief Growth Officer
Based UK
Alastair has a 35 year career in Technology Sales Leadership. Having led Global Sales organisations for Cisco and Westcon-Comstor, with P&L responsibilities of $230m and $650m respectively - he has a unique insight into supporting Global Customer and Vendor solutions.

During his 20 year career at Cisco, Alastair led the Cisco Refresh Remanufactured Equipment division. It is at this time that he developed a passion for Sustainable IT and the Circular Economy.

Now at Circularity First his mission is to expand our capabilities further and drive the Circular Supply Chain principles, throughout the IT industry.
Matt Archer
Head of Asset Recovery
Based UK
Matt has worked in secondary IT hardware market for three decades. His experience spans from Silicon Valley to Europe. He has always been an advocate of more sustainable IT and has worked with National Government Leaders, the EU Commission and served on the International Board of Directors for ASCDI and UNEDA.

With wide ranging software experience, Matt co-created and launched the MobileForceField software app for mobile phones to protect young people from inappropriate digital content and bullying.
Jesse Johnson
Head of USA Sales
Based USA
Jesse has worked in the Circular Economy for IT since 2005, leading sales teams. Jesse’s prior experience was with Hardware Group, where he had P&L responsibility for the $17m US operation.

At Circularity First, Jesse works across key vendor partners (Cisco, HP, Juniper and Dell) to ensure we deliver on their commercial objectives and vendor goals. He is also President of UNEDA, the world’s leading IT hardware trade organization.
Louise Whitaker
Head of Marketing & Sustainability
Based UK
For the last 20 years, Louise has worked across marketing and sustainability in businesses on every scale: a FTSE 20 with £20bn turnover, a £20m Fairtrade pioneer brand, a start-up challenger brand and in fast growing international SME’s. In her role she embeds sustainability into business strategy. 

With experience across a multitude of sectors, Louise forms long-term partnerships with customers, industry and specialist organisations to share the positive impact a sustainable approach to business can have.
Damien Haarhoff
VP Operations
Based USA
For the last eight years, Damien has managed all aspects of our US and European warehousing operations and teams. He has expertise in Health & Safety standards, compliance, and buildings management across the group. 

Damien relocated to our US headquarters in 2018, having previously been based in the UK. His experience spans more than fifteen years in global supply chain management.
Selina Kavanagh
Finance Director
Based UK
Rasmus Malmkjaer
Head of Digital Products
Based UK
Rasmus has a wealth of experience within the digital world ranging from understanding consumer behaviours to exploring regional differences in online messaging and buying trends. 

Rasmus acquired his experience from leading international teams in some of Europe’s largest e-commerce businesses. Rasmus is driven by making sustainable IT more easily available online for any business to act on IT.
Kate Connell
Head of People & Culture
Based UK
Kate served in the Royal Navy for 20 years, and has travelled and worked in various environments all over the world. This has enabled her to work with, and have insight into, different communities and cultures in developed and less developed countries.

Kate's career path in the last 15 years, and very much in the here and now, is focused on People Management and Cultural Diversity.

Kate has expertise in Human Resources, Coaching & Mentoring, Leadership & Management, Mediation and Learning & Development, enabling Circularity First to always put their people first. Kate develops, shares and educates consistently on the resources within her tool bag. This enables all our internal customers to recieve a bespoke service, which in turn supports the continuous growth of our employees. We are a company which puts our people first and Kate demonstrates the drive and passion needed to ensure that we can achieve this vision and focus on a day to day basis.

Work with us, not for us

While technology is at the heart of our service, our culture, values and approach are distinctly human. To us sustainable performance is as much about our people as our business.


Lexicon House
Third Avenue
SK12 1YL

020 3435 5536


1010 Winding Creek Road
STE 180
CA 95678


Atletikvej 11C
9230 Svenstrup J

45 73 70 73 19
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