The people acting on IT

Meet our leaders. Circular economy experts who are committed to balancing the needs of people, planet and profit.

Anthony Levy
Founder & Chairman
Based UK
Over the last 15 years Anthony, has specialised in promoting the importance of the circular economy and its role in the IT industry. With an MBA from the Instituto de Empresa Madrid and experience gained at Cable & Wireless, Anthony leads the Circularity First Group, working with the team and customers to demonstrate that the rapid process of technological change can be supported in a sustainable way.
Soren Kirkegaard Sørensen
Chief Executive Officer 
Based Denmark
Soren holds a BSc in Economics and Business Administration and has worked in technology for over ten years. His previous experience was entrepreneurial: he built software companies. 

Since joining Circularity First over eight years ago, Soren has run departments from purchasing to sales. He now heads up the commercial team across the group and is responsible for vendor and customer relationships.
Natalie Evans
Chief Operating Officer
Based UK
Natalie has over 15 years experience leading business transformation within multinationals with a strong sustainability agenda and great place to work accreditations.

Natalie is a CIPD Chartered Fellow with over 20 years of HR lead/Business Partnering experience. Prior to joining Circularity First, Natalie’s background was in FMCG having worked with multi-billion-dollar businesses such as SC Johnson and Anheuser-Busch.

With a passion for steering a people-first culture, Natalie takes the lead in enabling our people to do their best work.
Permjeet Gale
Head of Finance
Based UK
With over 20 years of experience in financial planning, reporting, analysis, and modelling, Perm has managed finance teams across multiple sectors.

Being involved with start-ups and corporate structures, Perm stewards a first-class finance team, building strong relationships with internal and external stakeholders. At Circularity First, Perm leads corporate governance along with the review and evaluation of investment opportunities.
Louise Whitaker
Head of Marketing & Sustainability
Based UK
For the last 20 years, Louise has worked across marketing and sustainability in businesses on every scale: a FTSE 20 with £20bn turnover, a £20m Fairtrade pioneer brand, a start-up challenger brand and in fast growing international SME’s. In her role she embeds sustainability into business strategy. 

With experience across a multitude of sectors, Louise forms long-term partnerships with customers, industry and specialist organisations to share the positive impact a sustainable approach to business can have.
Damien Haarhoff
VP Operations
Based USA
For the last eight years, Damien has managed all aspects of our US and European warehousing operations and teams. He has expertise in Health & Safety standards, compliance, and buildings management across the group. 

Damien relocated to our US headquarters in 2018, having previously been based in the UK. His experience spans more than fifteen years in global supply chain management.
Matt Archer
Group Asset Recovery Lead
Based UK
Matt has worked in secondary IT hardware market for three decades. His experience spans from Silicon Valley to Europe. He has always been an advocate of more sustainable IT and has worked with National Government Leaders, the EU Commission and served on the International Board of Directors for ASCDI and UNEDA.

With wide ranging software experience, Matt co-created and launched the MobileForceField software app for mobile phones to protect young people from inappropriate digital content and bullying.
Rasmus Malmkjaer
Head of E-commerce
Based UK, Globally online
Rasmus has a wealth of experience within the digital world ranging from understanding consumer behaviours to exploring regional differences in online messaging and buying trends. 

Rasmus acquired his experience from leading international teams in some of Europe’s largest e-commerce businesses. Rasmus is driven by making sustainable IT more easily available online for any business to act on IT.
Jesse Johnson
VP Sales
Based USA
Jesse has worked in the Circular Economy for IT since 2005, leading sales teams. Jesse’s prior experience was with Hardware Group, where he had P&L responsibility for the $17m US operation.

At Circularity First, Jesse works across key vendor partners (Cisco, HP, Juniper and Dell) to ensure we deliver on their commercial objectives and vendor goals. He is also President of UNEDA, the world’s leading IT hardware trade organization.

Work with us, not for us

While technology is at the heart of our service, our culture, values and approach are distinctly human. To us sustainable performance is as much about our people as our business.
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