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Sustainability strategy and advisory

Make sustainability work for your business.

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1.2xIncrease in market valuation from improved ESG scores
10xReturn on investment for our advisory clients
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As customers, shareholders, employees, and the rest of society increasingly ask how sustainable you are, new opportunities emerge for value creation.

  • Add new revenue streams with more sustainable services and solutions and increase profitability through circular economy principles.
  • Stand out from the crowd. Compete better in tenders, access new decision makers and strengthen employee engagement.
  • Future proof your organisation. Sustainability is here to stay: seize the opportunities today whilst also mitigating the risks of tomorrow.

A continuous improvement approach

Research by Canalys found that 50% of technology resellers expect to generate revenue from sustainability in 20241, and we can make sure you are not left behind. Realise the opportunities available to your business through strategic application of sustainability through our advisory services.

Changing your mindset

Stop seeing sustainability as a risk to manage

The biggest challenge? Shifting perceptions of sustainability. It is time to stop thinking of it as a risk to manage: reducing carbon, new burdens of reporting, and in the future, taxation. Start seeing it as an opportunity to weave an aligning and differentiating approach across all your stakeholders, increasing the value of your business.

01

Supply chain collaboration

The shift from linear models of production and consumption to more circular approaches immediately blurs the line between supplier and customer. The opportunity is to move from the traditional fight to buy low and sell high, towards shared recurring service models that offer not only greater recurring revenues but also profitability.

02

Align profit and purpose

Why should profit and the planet compete? By bringing your business’ commercial outcomes and the desire to do good together you’re able to enhance the results. With sustainable initiatives that are tied to profit generation, you are delivering for your shareholders, employees, customers and society as a whole.

03

Increase valuation

A future proofed organisation winning more customers, with a broader set of differentiated offerings, generating higher gross profit, with stronger supplier relationships and better talent, is going to be valued higher than its competition. Companies that improve their ESG Refinitiv scores by 10 points have a 1.2x higher market valuation.

Building leaders in sustainability

How we help

We help technology-centric businesses become leaders in sustainability. For over 15 years we’ve helped them realise the commercial and stakeholder benefits of incorporating sustainability into their core strategy. Our advice comes from practice, not from theory, and is based on your business in your context. Instead of doing it all for you, our advisory services guide you through the transformation process, transferring the knowledge to you and your teams so it becomes part of your capabilities.

  1. 01

    Sustainability strategy workshops

    We lead sustainability strategy workshops with your leadership team. Discover how sustainability is evolving, how it will affect your customers, and how you can use sustainability principles to increase enterprise value.

    Find out more →
  2. 02

    Establish and measure your goals

    When you think about measurement, it’s easy to get caught up in carbon. We’ll help you decide what the right success factors are and validate your goals so you can adopt them with confidence, taking into consideration factors such as e-waste and circularity, and giving you the tools to measure them not just for yourself but for your customers and suppliers too.

  3. 03

    Engage the organisation

    To succeed in sustainability, you can’t just hire a single specialist or a small ESG team. You need to engage your entire organisation, build the passion to succeed and provide an enabling framework. We’ll help you bring about the behavioural change required to meet your goals by making sustainability a part of your culture.

  4. 04

    Create a sustainability-led go-to-market strategy

    Can you sell products or services with a clear sustainability differentiation? We’ll help you create your proposition, building on your strengths, and bring it to market. Our careful analysis ensures you are delivering real environmental benefits and not just greenwashing.

  5. 05

    Customer events

    Bring your customers on your sustainability journey and position your brand credibly. We’ll help you host customer round tables and other events that position you as a leader in sustainable IT. Events can be in-person or online.

  6. 06

    Innovation and ideas workshops

    Bringing ideas to life sometimes needs a spark: new perspectives together with your leaders to create a new vision. Part educational and part inspiring, we can help design an event that ignites energy with the art of the possible.

  7. 07

    Delivering sustainable IT

    We have a range of services to help you implement sustainable IT practices, working with vendors including Cisco. Remanufactured hardware is vendor-certified and backed by the same warranties as new hardware, so it delivers the performance you need with less waste.

  8. 08

    Retained services

    You will not become a leader in sustainability overnight. Much of the change takes place week by week and month by month. Many of our clients like to know they have a sustainability strategist on hand to support this journey. We offer just that.

In the last 12 months, our gross margins have risen by 3%. This would not have happened without thinking completely differently about our strategic approach to sustainability.
Simon DaveyCEO, Agilico
Working with a partner or even an ecosystem of partners who have credibility in this space can be incredibly helpful. There’s also no shame in admitting that you need help in this space. That’s why we said yes to Circularity First, Route Zero and others to support us in our journey.
Robert Bailkoski CEO, Logicalis
Circularity First’s sustainability awareness workshop was eye-opening. As well as delivering practical input for our fledgling ESG program, Circularity First delivered immense value in helping to shape our sustainable technology offerings for our clients. We will continue working with Circularity First and leveraging their knowledge and guidance in this important field.
Michael Schreibmann CEO and Co-Founder, Star
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