The internet has a physical footprint as it requires electricity to run the datacentres, the networking infrastructure and the devices we use to access it. This electricity produces a carbon footprint. Websites that are designed in an energy efficient manner produce less carbon. The more autoplay video, high res images and content on a site, the more energy it takes show this content- meaning a greater carbon footprint for the page.
Our Low Carbon Mode reduces energy consumption by displaying darker colours.
"OLED screens that light up each pixel individually are becoming increasingly popular. They present an opportunity for digital designers to save energy. As you might expect, darker colours require less energy to illuminate, with black being the lowest energy colour and white being the most energy intensive." sustainablewebdesign.org We were inspired to build a more energy efficient site through our friend Gerry McGovern and from learning about Wholegrain digital. We consciously designed and built this site to highlight this issue by showing a standard and low carbon mode. Our standard mode is ‘cleaner’ than 95% of all other websites tested and we’re focussed on continually improving this.
If you’re interested in the performance of your site, click here